Module Catalogues, Xi'an Jiaotong-Liverpool University   
 
Module Code: MAN304
Module Title: E-Business Models and Strategies
Module Level: Level 3
Module Credits: 5.00
Academic Year: 2019/20
Semester: SEM2
Originating Department: International Business School Suzhou
Pre-requisites: N/A
   
Aims
To provide an introduction to the appraisal and formulation of e-business strategy and contemporary e-business models.
Learning outcomes 
A. To understand the basic concepts and components of business models.

B. To understand, analyze and critically evaluate various types of e-business models applied in the current Internet market.

C. To understand the basics as well as the capabilities of business strategies enabled by the Internet.

D. To be able to analyse, understand, critically evaluate, improve and formulate various types of e-business strategies.

Method of teaching and learning 
Lectures, workshops, class participation, group work, online learning, and private study.
Syllabus 
• Introduction to the module; History of e-business

• Basic concepts of e-business models and strategies

• Business models

• Major B2C business models and analysis

• Major B2B business models and analysis

• Business strategies

• E-marketing Tools

• E-marketing Strategies

• E-supply Chain Management

• E-strategy Management

• E-change Management

Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 28     12      82  150 

Assessment

Sequence Method % of Final Mark
1 Midterm Assignment 35.00
2 Final Term Assignment 65.00

Module Catalogue generated from SITS CUT-OFF: 6/7/2020 4:38:48 AM