Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: MAN312
Module Title: Business Strategy
Module Level: Level 3
Module Credits: 5.00
Academic Year: 2019/20
Semester: SEM2
Originating Department: International Business School Suzhou
Pre-requisites: N/A
The module aims to provide students with an understanding of how businesses develop and implement strategy.
Learning outcomes 
A. identify and analyse the consequences of a business's current objectives, market position and direction

B. evaluate the likely consequences of strategic choices and recommend strategies to meet the objectives of a business

C. recommend appropriate methods of implementing strategies and demonstrate how management information can be used subsequently to measure and monitor strategic performance

Method of teaching and learning 
1. Lectures - covering key theory and strategic models and practical application of business strategy and planning to enable analysis and comparison

ICE - used for lecture materials and relevant contemporary and academic articles


Introduction to the module and to strategy as a business issue.
What is strategy Key concepts and terms, and the purpose of business.

The Macro Environment and Market Analysis.

Strategic Capabilities.

Strategic Purpose, Social Responsibility and Ethics.

Business-Level Strategy and Strategic Options.

Corporate-Level Strategy and Diversification.

International Strategy.

Mergers, Acquisitions and Alliances.

Strategy Evaluation and Performance Measurement.

Understanding Strategy Development and using Information Systems.

Planning and Organising for Success, Organisational Structures and Managing Risk.

Leadership and Managing Strategic Change.
Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 39          111  150 


Sequence Method % of Final Mark
2 Online Open-Book Exam 100.00

Module Catalogue generated from SITS CUT-OFF: 6/3/2020 2:01:08 AM