Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: MAN405
Module Title: International Business
Module Level: Level 4
Module Credits: 5.00
Academic Year: 2019/20
Semester: SEM2
Originating Department: International Business School Suzhou
Pre-requisites: N/A
This module provides students with an understanding of the core concepts and theories of international business strategy and an appreciation of the constraints, uncertainties and potential for exploiting business opportunities through international expansion. It analyses the nature and operations of multinational enterprises (MNEs) in the global economy and how their modes of operation, foreign market entry methods, and organization are shaped by the processes of globalization, and by the political, economic, socio-cultural, legal and governmental conditions of countries and regions. The module examines how strategic approaches to the international management of knowledge-transfer and innovation, marketing, finance, ethics and corporate social responsibility enable MNEs to enhance their competitiveness and improve their performance in the global economy.
Learning outcomes 
A. Critically evaluate from both a practical and theoretical standpoint the constraints and opportunities arising from the globalization of markets and the internationalization of business functions.

B. Analyse, evaluate, design and advocate strategic plans that enable multinational enterprises to expand operations into foreign markets and countries.

C. Comprehend how the political, economic, socio-cultural, legal and governmental conditions of countries and regions influence the internationalization strategies of firms.

D. Account for issues of ethics, environmental sustainability, and corporate social responsibility in international strategic planning.

Method of teaching and learning 
This will be through a combination of lectures, case study analysis and role plays.
1. Introduction to the module. What is international business

2. Conceptual foundations of international business strategy (core concepts, theories and definitions of the international firm, foreign market entry modes, and foreign direct investment).

3. Drivers of the internationalization process (motives, triggers, internal and external facilitators and constraints).

4. Globalisation, the changing international business environment and the role of the multinational enterprise (MNE).

5. National and regional economies in the global environment.

6. Entry mode dynamics (exporting, licensing, joint ventures, mergers and acquisitions).

7. International marketing.

8. International business strategies and organizing for success.

9. International culture and cross-cultural management.

10. International innovation and technology management.

11. International finance and financial markets

12. Ethics, environmental sustainability and corporate social responsibility in an international context.

13. The role of emerging economies and emerging economy MNEs in international business strategy.

Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester   36        114  150 


Sequence Method % of Final Mark

Module Catalogue generated from SITS CUT-OFF: 6/6/2020 10:26:00 PM