Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: MAN427
Module Title: Social Commerce
Module Level: Level 4
Module Credits: 5.00
Academic Year: 2019/20
Semester: SEM2
Originating Department: International Business School Suzhou
Pre-requisites: N/A
To provide an understanding of the importance and roles of social media in buying and selling of products and services. This module provides an introduction to the roles of commerce and marketing in e-commerce.

This module is optional for MSc Social Computing because the knowledge and skills for social media marketing as an application area of social computing.
Learning outcomes 
A. Understand the essentials of social commerce and its strategic value.

B. Demonstrate critical knowledge and application of major theories and tools behind social commerce.

C. Appreciate the different sales and marketing techniques used by organizations and discuss alternatives.

D. Predict the trends in social commerce and assess the implementation and deployment issues involved in social commerce.

E. Have the strategic skills and ability to research and introduce social commerce ideas and systems into a company.

Method of teaching and learning 
Class PPTs are broken up into separate units and suporting "talkover" videos, using Zoom and green screen, are posted on ICE for each unit. Another video is a created as a challenge for students. This is posted on Wechat, with a deadline, and students post solutions to Wechat. Online classes are held to support this at the usual times but connectivity is not good so this does not always work so well. Getting better however, and there is continuous communications with students through Wechat. No modification to learning outcomes.
• What is social commerce

• Marketing communications in social media

• Different sales and marketing techniques used by companies

• The social psychology and behavioral aspects of social commerce

• Strategy and performance management in social commerce

• Monetising social media

• Brand-building with social commerce

• Customer engagement and metrics

• Social shopping

• Innovative social commerce applications

• Implementing social commerce systems

• Future strategies and trends

Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester     3      111  150 


Sequence Method % of Final Mark
1 Case Study 40.00
2 Problem-Based Online Group Exercises 60.00

Module Catalogue generated from SITS CUT-OFF: 6/6/2020 11:12:21 PM