Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: MAN440
Module Title: Competing in the Global Marketplace
Module Level: Level 4
Module Credits: 5.00
Academic Year: 2019/20
Semester: SEM2
Originating Department: International Business School Suzhou
Pre-requisites: N/A
This module provides students with an understanding of the core concepts and theories of international business strategy and an appreciation of the constraints, uncertainties and potential for exploiting business opportunities through international expansion. It analyses the nature and operations in the global economy and how they are influenced by the political, economic, socio-cultural, legal and governmental conditions of countries and regions. The module examines how strategic approaches to the international management of knowledge-transfer and innovation, marketing, finance, ethics and corporate social responsibility enable companies to enhance their competitiveness and improve their performance in the global economy with a strong emphasis on people management and cross cultural issues.
Learning outcomes 
A Critically evaluate from both a practical and theoretical standpoint the constraints and opportunities arising from the globalization of markets and the internationalization of business functions.

B Analyse, evaluate, design and advocate strategic plans that enable enterprises to expand operations into foreign markets and countries.

C Comprehend how the political, economic, socio-cultural, legal and governmental conditions of countries and regions influence the internationalization strategies of firms.

D Account for issues of ethics, environmental sustainability, and corporate social responsibility in international strategic planning.

Method of teaching and learning 
This will be through a combination of lectures, case study analysis and role plays.
1. Conceptual foundations of international business (core concepts, theories and definitions of the international firm, foreign market entry modes, and foreign direct investment).

2. Drivers of the internationalization process (motives, triggers, internal and external facilitators and constraints).

3. National and regional economies in the global environment and how entry mode dynamics (exporting, licensing, joint ventures, mergers and acquisitions) are affected.

4. International business strategies and organizing for international expansion.

5. Cross-cultural issues and international human resources management.

6. Opportunities for Chinese companies internationally.

7. Ethics, environmental sustainability and corporate social responsibility in an international context.

Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester   36        114  150 


Sequence Method % of Final Mark
1 Individual Cw Essay 3000 Words 70.00
2 Group Cw 5,000 Words 30.00

Module Catalogue generated from SITS CUT-OFF: 8/16/2020 3:37:32 AM