Module Catalogues

Introduction to Events Management

Module Title Introduction to Events Management
Module Level Level 1
Module Credits 2.50
Academic Year 2021/22
Semester SEM2

Aims and Fit of Module

This module aims to introduce students to the planning and management of events and festivals. The highly interdisciplinary course addresses the systems, tools and checklists necessary for successful event management. In that this is an optional module, to well utilise the university resource, the module delivery is subject to meeting a minimum number of students (10).

Learning outcomes

A. Outline the process of event design within the context of a given brief
B. Present a plan that incorporates the key elements of event management (including, goals, mission, funding, promotion, visitor interaction)
C. Interpret information to give a short presentation outlining their event

Method of teaching and learning

The teaching philosophy of the module follows very much the philosophy of Syntegrative Education. This has meant that the teaching delivery pattern, which follows more intensive block teaching, allows more meaningful contribution from industry partners. This philosophy is carried through also in terms of assessment, with reduction on the use of exams and increase in coursework, especially problem-based assessments that are project focused. The delivery pattern provides space in the semester for students to concentrate on completing the assessments.
The teaching sessions are divided into two components (Lectures and seminars).
Lectures will focus on case studies of events incorporating a number of media platforms.
Seminars will focus on the generation and articulation of event ideas and their potential planning difficulties. In that this is an optional module, to well utilise the university resource, the module delivery is subject to meeting a minimum number of students (10).