Module Catalogues

Design Concept Generation

Module Title Design Concept Generation
Module Level Level 1
Module Credits 2.50
Academic Year 2021/22
Semester SEM2

Aims and Fit of Module

This module aims to teach students basic presentation skills to express design ideas for visual projects. These skills are related to the development and practice of visual communication techniques for different media, and purposes. In that this is an optional module, to well utilise the university resource, the module delivery is subject to meeting a minimum number of students (10).

Learning outcomes

A. Visually organise text and images to tell a story
B. Interpret information to present a short visual project to a given brief

Method of teaching and learning

The teaching philosophy of the module follows very much the philosophy of Syntegrative Education. This has meant that the teaching delivery pattern, which follows more intensive block teaching, allows more meaningful contribution from industry partners. This philosophy is carried through also in terms of assessment, with reduction on the use of exams and increase in coursework, especially problem-based assessments that are project focused. The delivery pattern provides space in the semester for students to concentrate on completing the assessments. The teaching sessions are divided into two components (Lectures and seminars). Lectures will focus on case studies of visual media design across a number of media platforms. Seminars will focus on the generation and articulation of visual ideas and their potential design. In that this is an optional module, to well utilise the university resource, the module delivery is subject to meeting a minimum number of students (10).