This module aims to enable students to engage in a critical study of moments in music promo history. Students will also participate in a practical project that will explore some key approaches to music promo creation and the practitioners involved. In groups they will conceive, plan, develop and edit a music promo and be encouraged to develop their ideas in conjunction with practical support. Students will be exposed to a range of promo approaches through a series of screenings and discussions, which will inform the critical and theoretical backdrop to this module.
A. Evidence knowledge of the historical development of the music promo
B. Demonstrate an ability to use and explore the available technology so that they can plan, film and edit a short music promo
C. Demonstrate the ability to articulate aesthetic ideas and conceptual skills necessary within production practice
D. Demonstrate an ability to critically evaluate their production within theories and debates related to music promo production
The teaching philosophy of the module follows very much the philosophy of Syntegrative Education. This has meant that the teaching delivery pattern, which follows more intensive block teaching, allows more meaningful contribution from industry partners. This philosophy is carried through also in terms of assessment, with reduction on the use of exams and increase in coursework, especially problem-based assessments that are project focused. The delivery pattern provides space in the semester for students to concentrate on completing the assessments. Lectures, and hands-on individual and group project work.