This module provides an introduction to enterprise and business development in China, and is designed to build a knowledge foundation in all the key entrepreneurial subject areas, with a particular focus on the Chinese context.
A. Understand the role of entrepreneurship and small business in China’s economic history and growth.
B. Develop a good understanding of the theories, concepts and empirical works that underpin entrepreneurship and their applicability in the Chinese context.
C. Have the ability to conduct a feasibility analysis and market research of entrepreneurial opportunities existing in China.
D. Develop a critical awareness of the multi-disciplinary aspects of entrepreneurship and small business development, as well as how these aspects potentially interact and grow.
E. Discuss the problems in developing an enterprise, including the legal, social and political issues that are unique in the Chinese environment.
F. Understand how to build capacity for private sector development in China.
Lectures, and seminars with case studies.