This module aims to equip students with an understanding of the historical development of audience studies. It will examine the different claims made regarding media effects and the interconnection between media uses and social structures. Media reception and consumption will be analysed from different angles (social, cultural, psychological) in order for students to develop an understanding of different forms of audience behaviour across a range of media and platforms. Students will also be encouraged to reflect on how people engage with media content and participate in the public sphere in a mediated world. In addition, they will be taught basic skills required for audience research.
A Demonstrate an understanding of the history of media effects studies
B Recognise and explain theories, concepts and methods of media audience studies
C Critically engage with the power relations between audiences and media industries
D Demonstrate the ability to apply theories and concepts of media audience studies to analysing the latest phenomena of media reception and consumption