Adopting a comparative cross-cultural and multimodal approach, this module aims to equip students with rhetorical techniques involved in oral and written communication. It explores the concept of persuasion in public messages from a historical, theoretical and practical perspective, drawing on examples from global news, social media and public campaigns. Students will learn how to deconstruct texts by examining argument fallacies, rhetorical devices and emotional linguistic appeals in journalism, digital communication, law, politics and corporate world. In addition, students will be given the opportunity to practise their ability to orally persuade an audience through mastery of discourse.
A Apply knowledge of rhetorical theory to a range of communicative contexts
B Identify and evaluate rhetorical devices in media products
C Evaluate the suitability of rhetorical choices in view of their expected impact
D Write and deliver a logically persuasive and engaging oral presentation