To examine the ways in which media texts circulate within a global culture of commerce To identify the strategies the global entertainment conglomerates use in their attempt to dominate media production and distribution To examine recent arguments about media convergence and the globalisation of entertainment
By the end of this module students will be able to demonstrate:
A.a critical awareness of the reasons behind the emergence of global entertainment conglomerates and their role in shaping the global media industry
B.an understanding of the ways in which media conglomerates changed and how individual industries are defined (film industry, television industry, music industry, etc.)
C.a critical awareness of the ways in which economic and industrial factors shape media texts
D.an ability to analyse media texts and identify their commercial imperatives
The teaching sessions are divided into two components: lectures and tutorials.