To introduce the process of digital media production, in particular, video production.
To cover pre-production, production and post-production processes, focusing on main activities such as storyboarding, camera, lighting, audio/sound, directing, recording and digital editing.
To enable students to learn both artistic expression and the technical skills of using digital equipment and software tools through hands-on practice of digital video production.
To develop valuable technical details pertaining to video and audio compression Production.
To discuss concepts, theories and substantive developments associated with new media and the digital age.
To consider the multimedia characteristics of the contemporary communications environment.
By the end of this module students will be able to:
A. understand the media as industries
B. apply the theoretical knowledge gained during the course through practical experience.
C. develop team working skills
D. understand the nature of pre-production, production, and post-production work and demonstrate this by making a short video
E. demonstrate an understanding of a practical framework for all aspects of media production by addressing the technological and aesthetic changes that have shaped the industry.
The teaching sessions are divided into two components (Lectures and Tutorials/workshops). Lectures Tutorials/ workshops An intensive series of workshops explore the theory behind broadcast production techniques and use modern digital equipment to teach skills in camera work, lighting, sound recording and editing. Students work in independent small groups to develop their ideas and produce their own short video programme