This module is designed to introduce students to the media environment and content of the contemporary Chinese mediascape. After giving an outline of media theories and strategies of localisation, it examines recent developments in Chinese media and how such changes affect media consumption in China and abroad. It will also investigate the social implications of new media and their marketisation and critically discuss the usage of new media technologies.
A Demonstrate an understanding of empirical and theoretical approaches to study of the changes in the Chinese media and apply this knowledge to cases discussed.
B Critically evaluate different research methodologies and assess the importance of interdisciplinary research in contemporary Chinese media studies.
C Evaluate the empirical and theoretical claims of selected studies of media environment in contemporary China.
D Demonstrate the ability to use the forms of verbal and written communication to produce, analyze and present research information on an advanced level.
E Display analytical acumen in comprehending the possibilities and limitations of research on media environments within contemporary Chinese media studies.
Seminars discussing, evaluating and critically assessing the Chinese mediascape; Guest lecturers of relevant figures in Chinese Media; student presentations of research findings