Drawing from the disciplines of macro and micro economic, this module examines key issues concerning the nature and influences of the macro (local and international) and micro environments on managerial decision-making, the diversity of stakeholders, key supply chain relationships and the nature of customer behaviour in both consumer and industrial markets.
Student completing the module successfully should be able to:
A Distinguish and measure categories of benefits and costs, the effect of government intervention and compare different market structures.
B Perform supply and demand analysis to analyze the impact of economic events on markets and firms.
C Analyze critically economic arguments using microeconomic modeling.
D Identify consumer behaviour and predict its interrelation with the firm.
E Determine GDP measures and appraise its components.
F Calculate, analyze and interpret different types of macroeconomic data to extract useful information for optimal decision-making.
G Understand the roles of national government as well as different regulatory bodies and international organizations on decision-taking in a global context.
The module involves a blended teaching approach which combines in class lectures and seminars together with distance learning.