Module Catalogues

Visual Literacy and Videography

Module Title Visual Literacy and Videography
Module Level Level 1
Module Credits 2.50
Academic Year 2017/18
Semester SEM2

Aims and Fit of Module

To introduce the concept of visual literacy and visual languages as a form of creative expression.
To introduce a range of visual techniques (e.g. photography, life drawing, collage and montage and digital imaging).
To provide students with an introduction to the fundamental technologies used within digital imaging.
To gain an appreciation of basic conventions of video production.

Learning outcomes

1. Knowledge & Understanding:
On successful completion of this module you will be able to...
demonstrate knowledge of the use and function of key imaging practices as applied to both individual identities and the social environment;
2. Subject-Specific Skills:
On successful completion of this module you will be able to...
integrate imaging techniques into project work;
use picture editing and visual research techniques in the development of visual ideas and concepts and employ image production skills in drawing, photography, digital imaging generation and digital image manipulation;
carry out a given role in single camera and multi-camera production;
edit video footage using Software.
3. Personal Transferable Skills:
On successful completion of this module you will be able to...
understand visual concepts and communication techniques;
deploy time-management and visual communication skills.

Method of teaching and learning

Theoretical, contextual and technical information delivered through a combination of lectures to impart general information and knowledge and practical workshops for instruction in photography, drawing and digital imaging. Students apply their knowledge in practical project work with tutorial support and supervision. Students create a visual journal over the duration of the module for on-going visual research which is assessed. A location shoot with planning documents and the production of a short script are used to assess the student`s understanding of simple video production.