This module is designed for year 1 students as an interdisciplinary introduction to the foundational concepts and practices in creative media production. It focuses on the essential relationship between arts, culture, and technology, equipping students with the knowledge and skills necessary to conceive and plan future media projects. The module aims to: 1. Establish a Shared Creative Foundation: Develop the core aesthetic literacy, visual vocabulary, and critical frameworks essential for all media disciplines. 2. Investigate the Creative Ecosystem: Examine the interdependent relationship between arts, culture, and technology as the central driver of contemporary media practice. 3. Equip for Interdisciplinary Practice: Provide the integrated conceptual and practical skills to effectively conceive, plan, and initiate creative projects.
A. Understand the foundational principles of visual language and aesthetics. B. Demonstrate how digital media, film and television employ technologies in different creative contexts. C. Apply creative and cultural awareness to the development of a video project.
This module employs a combination of lectures and lab/practical sessions to deliver the core content and support student learning. The structure is designed to ensure that students gain both theoretical knowledge and hands-on experience, while also receiving personalized support to reinforce their understanding. In lectures, students will be introduced to the foundational concepts and theories related to arts, culture, technology, and creative media production. Key topics will include the relationship between these fields, technical aspects of media production (such as camera, lighting, sound, and editing), and the principles of project planning and management. Lectures will provide the essential theoretical framework, supported by real-world examples, AI and case studies. Practical lab sessions will allow students to apply the theoretical knowledge learned in lectures in a hands-on setting. They will engage in exercises related to camera, lighting, sound, editing, and graphic design. These sessions will also cover key aspects of workflow management, file organization, and health and safety practices. Labs will give students the opportunity to develop technical proficiency and understand the practical challenges of media production.