Module Catalogues

Social Media And Video

Module Title Social Media And Video
Module Level Level 3
Module Credits 5.00
Academic Year 2024/25
Semester SEM1

Aims and Fit of Module

The module aims to introduce students to theories, debates, and concepts of social media, influencers, and short form video social media applications such as TikTok, Douyin, and Instagram. The module builds on the module China and the Digital Revolution to examine the revolutionary social media short form video and utilizes the production skills learnt across the programme.

Learning outcomes

A Demonstrate the critical understanding of the key debates, concepts and theories of short form video social media applications. B Develop arguments by drawing on pertinent evidence and engaging with academic literature. C Deliver a professional level of technical competence in the completion of a project

Method of teaching and learning

The teaching sessions are divided into three components (lectures, seminars, and tutorials). Lectures will engage students with syllabus topics. Seminars will be student-led and peer-to-peer learning based. Tutorials will be for presenting and discussing the assessments.