Module Catalogues

Strategic Planning and Business Model Design

Module Title Strategic Planning and Business Model Design
Module Level Level 1
Module Credits 5.00
Academic Year 2021/22
Semester SEMS

Aims and Fit of Module

This module aims to instill in students an in-depth and systematic understanding of how the business environment and, in particular, the fast pace of change in the economic, environmental, cultural, ethical, legal and regulatory, political, and sociological conditions that operate at local, national and international levels impacts upon the strategy, behaviour, management and sustainability of organisations. By focusing on the formulation and implementation of strategies and innovative business model design, this module develops in students a strong appreciation of how plans, policies and innovations are put into place to help maximise the achievement of corporate objectives and successful organisational outcomes.

Learning outcomes

A Identify the pivotal role of strategy in corporate development and success.
B Identify the methodology of strategic planning and business model design.
C Distinguish the business model and strategic matrix of a focal organisation.
D Demonstrate skills in reflection on the relationship between theory and professional practice.

Method of teaching and learning

This module is carried out in three stages. Firstly, initial classroom teaching and learning, which usually takes place over three weeks at the start of the summer period on campus. This normally takes the form of 6 hours of seminars and 2 hours of tutorial each of the three weeks. At the end of this phase, students typically complete their Group Case Study assessment. Secondly, an industrial Field Study Placement, which is full-time and usually lasts for four weeks. This takes place in a company normally immediately after the learning and teaching first stage. The companies are all approved by XJTLU in advance. Each company supplies a mentor and trainer for students on the Placement. Mentors and trainers provide structured input and industry-related training throughout the Placement, for a minimum of 15 hours of tutorial input. During the Placement, students keep regular learning and experience logs, which provide evidence for their assessment portfolio. The third stage follows the Placement and is when students complete their assessment portfolio.