This module will provide an introduction to the protection of intellectual property in an entrepreneurial context. It will provide an understanding of the need for registration of each intellectual property right, and levels of protection provided. It will also highlight the differences between monopoly rights, anti-copying rights, rights protecting goodwill and author’s moral rights and the historical context of their development. The core of this module is intellectual property in the real world. It follows scenarios associated with a start-up business from an initial idea, to product launch and beyond. Students gain an understanding of the advantages, and limitations, of intellectual property rights in a commercial context and their usefulness in maintaining competitive advantage, developing a brand and supporting business financing.
A Demonstrate an ability to define and interpret the concepts of intangible assets and intellectual property in relation to innovation and business strategy, B Demonstrate an understanding of the role of confidentiality, patents, copyright, design rights, performance and moral rights in the protection of ideas and their expression. C Define and explain intellectual property frameworks such as patents, copyrights, design rights and trademark law and their importance for knowledge-based business creation. D Construct and develop strategies based on intellectual property rights as well as utilization models for technology development processes and knowledge-based business creation. E Evaluate the advantages and disadvantages of different intellectual property rights for the protection of a variety of commercial products; F Advise clients on how intellectual property rights can, and cannot be, used to promote or finance a business, or to protect an individual’s creative effort;
This module will be delivered through a series of key lectures/seminars. In addition, students will be required to analyse a number of case studies in the different areas. Each week, there will be discussion of relevant cases, and a detailed analysis of one will form part of the final assessments.