Module Catalogues

User-Focused Research

Module Title User-Focused Research
Module Level Level 2
Module Credits 5.00
Academic Year 2021/22
Semester SEM1

Aims and Fit of Module

The course aims to introduce and sensitise students to the relationship between research and design, and offers students a basic toolkit to undertake basic social research with a view to informing their own design projects. The course provides students with a basic understanding of the theories concerning design research and the planning of a research project. Numerous social research methods are introduced. Students will develop the ability to symmetrically uncover potential user needs and gain insights for generating unique solutions to a given context.

Learning outcomes

A. Relate basic design research concepts, theories and methods
B. Identify and define an opportunity for a design research project
C. Select and apply appropriate visual research methods in a given context
D. Analyze research data for devising relevant design guidelines or concepts
E. Illustrate and present ideas effectively

Method of teaching and learning

Lectures are used to introduce basic concepts and theories concerning design research and visual analysis. Exemplary design research cases using multimedia resources are presented. Practical aspects of conducting research for design-related projects using various visual research methods are demonstrated and applied in the tutorials. Peer and group discussions are expected in the project tutorials. Students are expected to relate to the materials that they have learned from cultural theories and other related studies (e.g. IND101 Studio 1, IND207 Creativity Theory and Methods)