Module Catalogues

Trends in Marketing and Information Technology

Module Title Trends in Marketing and Information Technology
Module Level Level 0
Module Credits 5.00
Academic Year 2021/22
Semester SEM2

Aims and Fit of Module

The aim of this Year 1 module is to prepare students for understanding the fundamentals of Management Information Systems (MIS) and Marketing and their relations.
The module teaches students about:
1. The managerial aspects of Information Management and Information Systems (IMIS)
2. The technical aspects of IMIS
3. The science aspects of Marketing
4. The art aspects of Marketing
5. The relations between MIS and Marketing.

Learning outcomes

A.Understand the management and technology dimension of IMIS.
B.Understand the science and art of marketing
C.Understand the relations between IMIS and Marketing

Method of teaching and learning

The key themes in the module are introduced in lectures, and followed up in sessions, group discussion, presentations and so forth. A variety of teaching and learning techniques will be employed in the delivery of the course, including intensive tuition, case analysis and guest speakers. Students may also be provided with online language/study skills support from the English Language Centre (ELC) to help them engage with module content. Some sessions may be co-taught by staff from the English Language Centre, who will use activities to further develop the English language skills of students within the context of marketing and information management and systems.