To provide an introduction to the appraisal and formulation of e-business strategy and contemporary e-business models.
A. To understand the basic concepts and components of business models.
B. To understand, analyze and critically evaluate various types of e-business models applied in the current Internet market.
C. To understand the basics as well as the capabilities of business strategies enabled by the Internet.
D. To be able to analyse, understand, critically evaluate, improve and formulate various types of e-business strategies.
Lectures, workshops, class participation, group work, online learning, and private study.