Module Catalogues

Qualitative Research Methods for Managers

Module Title Qualitative Research Methods for Managers
Module Level Level 4
Module Credits 2.50
Academic Year 2024/25
Semester SEM2

Aims and Fit of Module

This module aims to introduce IMBA students to qualitative research , which will assist them in their completion of their “capstone” research project (i.e., Final Individual Project - SMO409). Following on from providing the students with a grounding in the research process, the module will instruct the course participants about the philosophy which underpins interpretive qualitative research and the implications this has for designing research projects/writing research proposals. Additionally, the students will be taught about the different qualitative research methodologies, their associated forms of data collection and how such data can be analyzed.

Learning outcomes

A Understand the research process. B Appreciate how different research philosophies influence research designs, and the writing of research proposals. C Understand the qualitative research methodologies and the difference between them. D Explain the different forms of qualitative data and how they are related. E Analyze qualitative data.

Method of teaching and learning

This module is based on the teaching strategy of lectures. This will be accompanied by private study. Aside from the module textbook, additional material will be posted to the LMO for independent research and study.