This module aims to provide an introduction to business in China.
A. Demonstrate a basic understanding of the Chinese business environment from a Chinese perspective.
B. Show appreciation of the fundamentals of Chinese business thinking.
C. Show ability to comprehend the types of expertise required for the Chinese business environment.
D. Show ability to to conduct basic business, environmental and competitive analysis in the Chinese market context.
E. Apply basic skills in formulating business, management, and organizational strategies for China operations.
The teaching philosophy of the module follows very much the philosophy of Syntegrative Education. This has meant that the teaching delivery pattern, which follows more intensive block teaching, allows more meaningful contribution from industry partners. This philosophy is carried through also in terms of assessment, with reduction on the use of exams and increase in coursework, especially problem-based assessments that are project focused. The delivery pattern provides space in the semester for students to concentrate on completing the assessments.
This module will be delivered by a combination of Lectures, seminars with case studies tutorials, as well as private study and preparation.