Module Catalogues

Business Strategy

Module Title Business Strategy
Module Level Level 3
Module Credits 5.00
Academic Year 2021/22
Semester SEM2

Aims and Fit of Module

The module aims to provide students with an understanding of how businesses develop and implement strategy.

Learning outcomes

A. identify and analyse the consequences of a business's current objectives, market position and direction
B. evaluate the likely consequences of strategic choices and recommend strategies to meet the objectives of a business
C. recommend appropriate methods of implementing strategies and demonstrate how management information can be used subsequently to measure and monitor strategic performance
D. Present the lessons learned from the business simulation game exercise

Method of teaching and learning

1. Lectures - covering key theory and strategic models and practical application of business strategy and planning to enable analysis and comparison
ICE - used for lecture materials and relevant contemporary and academic articles
2. Business simulation game – multiple rounds spread out over a period of approximately 4 weeks. Focus will be on strategy analysis and decision making.