Module Catalogues

Strategic Management and Business Policy

Module Title Strategic Management and Business Policy
Module Level Level 3
Module Credits 5.00
Academic Year 2021/22
Semester SEM2

Aims and Fit of Module

The module examines the basic principles of business policy and focuses particular attention on the way in which strategic decisions are made and the factors that influence them.
The first day will deal with the various models of the strategic managemnt process and will explore each of its constituent parts.
Using a case study approach the module examines the planning process through environmental and resource analysis, scenario planning, through option selection to briefly considering implementation.

Learning outcomes

A. Familiar with the alternative approaches to strategic management.
B. Aware and understand the stages of the 'strategic management' process
C. Able to conduct an environmental analysis
D. Able to conduct an internal analysis
E. Aware of the strengths and weaknesses of analytical tools
F. Aware of the role of the HR manager in the strategic management process
G. Aware of the range of forces that influence the formulation and implementation of strategy

Method of teaching and learning

This module will be delivered via a combination of lectures and workshops.
Lectures are designed to provide essential information and introduce students to the basic tools of analysis.
Tutorials, making extensive use of case studies and presentations, will provide students with a learning opportunity designed to extend the material introduced in the lectures through the in- depth analysis of specific strategic management issues.
The emphasis throughout will be on interactive learning and participation will be expected from all members of the group to facilitate a full discussion of the relevant issues.
There will be a balance in terms of the student's own learning between the dissemination of knowledge and the practical interpretation and utilisation of that knowledge.