This module provides students with an understanding of the core concepts and theories of international business strategy and an appreciation of the constraints, uncertainties and potential for exploiting business opportunities through international expansion. It analyses the nature and operations of multinational enterprises (MNEs) in the global economy and how their modes of operation, foreign market entry methods, and organization are shaped by the processes of globalization, and by the political, economic, socio-cultural, legal and governmental conditions of countries and regions. The module examines how strategic approaches to the international management of knowledge-transfer and innovation, marketing, finance, ethics and corporate social responsibility enable MNEs to enhance their competitiveness and improve their performance in the global economy.
A. Critically evaluate from both a practical and theoretical standpoint the constraints and opportunities arising from the globalization of markets and the internationalization of business functions.
B. Analyse, evaluate, design and advocate strategic plans that enable multinational enterprises to expand operations into foreign markets and countries.
C. Comprehend how the political, economic, socio-cultural, legal and governmental conditions of countries and regions influence the internationalization strategies of firms.
D. Account for issues of ethics, environmental sustainability, and corporate social responsibility in international strategic planning.
This will be through a combination of lectures, case study analysis and role plays.