Module Catalogues

Competing in the Global Marketplace

Module Title Competing in the Global Marketplace
Module Level Level 4
Module Credits 5.00
Academic Year 2021/22
Semester SEM2

Aims and Fit of Module

This module provides students with an understanding of the core concepts and theories of international business strategy and an appreciation of the constraints, uncertainties and potential for exploiting business opportunities through international expansion. It analyses the nature and operations in the global economy and how they are influenced by the political, economic, socio-cultural, legal and governmental conditions of countries and regions. The module examines how strategic approaches to the international management of knowledge-transfer and innovation, marketing, finance, ethics and corporate social responsibility enable companies to enhance their competitiveness and improve their performance in the global economy with a strong emphasis on people management and cross cultural issues.

Learning outcomes

A Critically evaluate from both a practical and theoretical standpoint the constraints and opportunities arising from the globalization of markets and the internationalization of business functions.
B Analyse, evaluate, design and advocate strategic plans that enable enterprises to expand operations into foreign markets and countries.
C Comprehend how the political, economic, socio-cultural, legal and governmental conditions of countries and regions influence the internationalization strategies of firms.
D Account for issues of ethics, environmental sustainability, and corporate social responsibility in international strategic planning.

Method of teaching and learning

This will be through a combination of lectures, case study analysis and role plays.