Leaders and managers of organisations today face many types of strategic challenges. The essence of strategy is in successfully achieving the appropriate fit between resources and environment in an increasingly dynamic and turbulent world. The aim of the module is to provide students with a long term, resource-based perspective on organisational strategy whilst being cognisant of the potential threats from disruptive change, whether they be triggered by technological, commercial, political, physical or other causes. The module gives students a comprehensive overview of the most important areas of strategy.
The module draws on academic theories and established approaches in the area of strategy and applies them to practical cases. Students are encouraged to bring their own experience to the classroom and discuss how ideas from the strategy field can be applied to their own businesses.
A. Identify and apply key elements of strategic management from mission through to strategy implementation.
B. Conduct strategic analysis of organisations and identify their strategic position.
C. Reflect in strategic analysis and strategy development the complex nature of the organisational context – both internal and external.
D. Identify, design and select strategic options and draw up an implementation plan.
E. Critically evaluate the role of strategic management in organizational adaptation to environmental turbulence in a local and global context.
F. Critically appraise different governance systems and business models.
G. Integrate issues of ethics, corporate social responsibility and sustainable development into strategy development.
The learning and teaching takes a case-based and peer-assisted learning approach. Students are expected to familiarise themselves with the basic theory and to read and review the case studies prior to the weekend face to face sessions. To promote understanding of the key theories and of the key issues in the case studies, e-learning support is provided prior to each face-to-face session. Students are also expected to discuss their own organisational issues in class and in the e-learning sessions. E-learning support will also be provided prior to assignment submission to resolve queries about the application of theory. Students are encouraged to read widely with reference to the reading lists provided.