This module delves into the intricate relationship between consumption and the fabric of everyday existence, placing particularly within the context of contemporary China, and considered within the recent national developmental goals in stimulating consumption. It moves beyond the simplistic view of consumption as mere economic activity, repositioning it as a central social and cultural practice through which individuals and groups construct identities, forge relationships, and navigate the complexities of modern life. Students will critically examine the historical rise of consumer society, the key theoretical frameworks for understanding consumption, and its profound implications for social inequality, urban development, and economic growth. Students will gain practical skills that can be applied in industry, policy evaluation, and consultation.
A Explain how consumption connects to social, cultural, political, and economic aspects of everyday life in China. B Articulate different theories and examples of how consumption shapes identities, lifestyles, and relationships. C Use key concepts and ideas to explore contemporary issues of consumption, including urban change, inequality, and globalisation. D Apply knowledge to solve real life problems and give policy recommendations.
This module will be delivered through a blended learning approach that combines formal instruction with interactive and student-led activities, designed to foster a dynamic and engaging learning environment. The primary modes of learning and teaching will include: Weekly lectures will introduce core concepts, theoretical frameworks, and key debates within the sociology of consumption. Seminars will provide a forum for in-depth discussion and critical engagement with the weekly topics. Students will be expected to have completed the required readings and come prepared to actively participate in discussions, group activities, and debates. Seminars are designed to develop critical thinking, analytical skills, and the ability to articulate sociological arguments. 1 fieldtrip will be provided to enhance students’ understandings of the knowledge.