Module Catalogues

AI Ideation and Strategy (under approval)

Module Title AI Ideation and Strategy (under approval)
Module Level Level 1
Module Credits 5.00
Academic Year 2026/27
Semester ACYR

Aims and Fit of Module

This module aims to introduce students to the intersection of artificial intelligence (AI), creativity, and strategic thinking. Students will explore how AI can be leveraged to foster innovative ideas and identify strategic opportunities in various industries. The module encourages a blend of theoretical insights and practical application, enabling students to develop skills in AI-driven ideation, problem-solving, and strategic analysis. The module aims to: 1) Equip students with the ability to harness AI tools and techniques to foster creativity, generate innovative ideas, and enhance problem-solving in real-world business contexts. 2) Develop students’ strategic thinking by teaching them how AI can be applied to perform market and industry trend analysis, enhancing decision-making and identifying new business opportunities. 3) Foster an entrepreneurial mindset by encouraging students to apply AI-driven innovations to create scalable solutions, navigate industry challenges, and solve real-world problems.

Learning outcomes

A Analyse current trends and emerging technologies in AI to understand their potential for driving innovation and transforming industries. B Utilize AI tools and techniques to generate and refine creative solutions, fostering innovative approaches to industry-specific challenges.. C Conduct AI-driven market analysis, using data insights to identify new opportunities and strategic industry trends. D Apply AI-based methodologies to address complex business problems, improving decision-making processes through creative and strategic solutions. E Reflect on the role of AI in innovation, appreciating its potential to address industry challenges and unlock new growth opportunities.

Method of teaching and learning

This module is integral to contemporary entrepreneurial education within XJTLU Entrepreneur College's (XEC) Industry Schools. Rooted in Syntegrative Education, the teaching methodology is centered on supporting students in Syntegrative projects within a studio setting. The approach emphasizes hands-on practicals, seamlessly combining lectures and coaching projects, fostering project-based learning and cross-disciplinary collaboration among XEC Industry Schools and industry partners. Functioning as a collaborative space, the module provides students with a unique opportunity to apply theoretical knowledge to real-world challenges, engaging in problem-based assessments. Industry experts actively participate, enriching students' projects and nurturing critical thinking skills crucial for innovative problem-solving in diverse industry contexts. This methodology not only cultivates an inclusive and dynamic learning environment but also equips students with holistic skills necessary for success in multifaceted industries. Evaluation will be based on group project work, incorporating individual grading in accordance with the university's policy. This comprehensive approach aligns with our commitment to delivering a practical, well-rounded educational experience.