Aims: This module is designed to introduce students with a diverse range of techniques applied in the creative industries within a project-led environment. This module aims to encourage creative actions in students, focuses on a variety of aspects of creativity, including techniques for idea generation, methods of re-framing problems and practical skills in application. By the end of the module, students will be better equipped to conceptualise creative experiences in a given context that are enhanced by creative techniques and have the to communicate the technical requirements for realising through practices/projects. Objectives: Students will develop a creative project, the content of which will primarily draw upon the techniques taught throughout the module. Students will gain a broader insight into the creative industry and its divisions and will equip with the ability and skills to generate creative projects individually or through group work.
A Demonstrate an understanding of key topics and debates affecting the contemporary creative industries B Evaluate the appropriate use of creative techniques in a chosen socio-cultural context C Generate the creative project through original ideas and creative techniques
The teaching sessions are divided into three components (lectures, seminars and lab/practicals). Lectures will be designed to provide essential information, knowledge, and theories in creative industry. Seminars will be based on the case studies and projects. Lab/Practicals will provide the opportunities of practical exercise for students, enable them to communicate and evolve their creative work effectively.