Aims and Fit of Module

This course aims to introduce key concepts concerning organizational culture and cross-cultural management in the digitalized and AI era. Through highlighting the importance of organizational culture, this module intends to show students the generation and evolution of organizational culture, the impacts of cultural differences on organization management and the challenges organizations face during the globalization and digital transformation. Students will be equipped with knowledge and skills of how to employ cultural intelligence and cross-cultural framework in the cross-cultural workplace from a strategic perspective.

Learning outcomes

A Explain and critically evaluate the key theories, concepts and evolutionary steps of organizational culture in the digitalized and AI era
B Analyze and evaluate cultural differences and their impacts on cross-cultural management
C Discuss the impacts of globalization and digital transformation on organizational culture development and cross-cultural management

Method of teaching and learning

Based on the philosophy of Syntegrative Education, this module’s delivery pattern follows more intensive block teaching, and allows more meaningful contribution from industry partners. This delivery pattern provides space for students to concentrate on completing the problem-based and project-oriented assessments.
This module will be delivered through a series of key lectures/seminars. In addition, students will be required to analyze a number of cases, determining what worked and why.