The aims of this module are: • To develop a good understanding of e-commerce platforms and their business models. • To introduce cross-disciplinary perspectives throughout front-end and back-end operations and management of E-commerce platforms.
A. Demonstrate understanding of the format and role of e-commerce platforms in global business today. B. Identify and explain the key concepts and flows in the front-end and back-end operations in e-commerce platforms. C. Evaluate the managerial practices in e-commerce using cross-disciplinary knowledge from supply chain management, marketing and customer relationship management, and information system management. D. Apply cutting-edge technologies, including big data analytics and machine learning, to the context of e-commerce management.
The teaching philosophy of the module follows very much the philosophy of Syntegrative Education. This has meant that the teaching delivery pattern, which follows more intensive block teaching, allows more meaningful contribution from industry partners. This philosophy is carried through also in terms of assessment, with reduction on the use of exams and increase in coursework, especially problem-based assessments that are project focused. The delivery pattern provides space in the semester for students to concentrate on completing the assessments.
This module is going to be delivered mainly via lectures and seminars. Module materials and assessment requirements will be available online for students’ access. Case studies / group projects will be organised to encourage students to learn. In addition, students will be expected to devote unsupervised time to background reading, assessment tasks and private study.