The Digital Transformation Management and Leadership module aims to equip students with the essential skills to lead business transformation in the digital age. It covers key concepts of digitization, digitalization, and digital transformation, while exploring the drivers behind these changes and the essence of transformation. Students will learn why some digital transformation projects fail and how to address the challenges of the fourth industrial revolution. The course also includes assessing organizational readiness in terms of people, processes, and technologies, focusing on optimizing business processes (including lean and digital processes) and leveraging digital technologies. In practical sessions, students will gain hands-on experience in developing and expanding digital transformation products, covering key steps like project initiation, testing, and iteration. The module also emphasizes digital leadership, team building, and fostering a culture of innovation, preparing students to lead successful digital transformations and drive organizational success.
A. Demonstrate a critical awareness of the development and impact of digital business and AI technologies, equipping them to address real-world business challenges. B. Understand how various digital technologies and management practices can enhance business efficiency and effectiveness. C. Identify key digital business solutions that address specific needs in various contexts. D. Develop problem-solving skills through the analysis of case studies relevant to digital business scenarios.
Lectures and Interactive Discussions: Lectures will provide foundational knowledge on digital transformation management practices, while interactive discussions will encourage students to engage actively with the material and share their perspectives. This approach fosters a collaborative learning environment, promoting critical thinking and deeper exploration of key topics. Case Studies: Students will analyze real-world case studies to develop problem-solving skills and apply theoretical knowledge to practical situations. This method enhances understanding of digital business challenges and innovative solutions. Guest Speakers: Industry professionals will be invited to share insights on current trends and challenges in digital business, offering practical perspectives and networking opportunities.