| 1 |
IOM |
IOM202 |
Digital Marketing |
2027/28 |
SEM2 |
| 2 |
IOM |
IOM203 |
Omnichannel Management |
2027/28 |
SEM1 |
| 3 |
IOM |
IOM212 |
Integrated Marketing Communications |
2027/28 |
SEM1 |
| 4 |
IOM |
IOM213 |
Introduction to Data Analytics |
2027/28 |
SEM1 |
| 5 |
IOM |
IOM214 |
Data-Driven Marketing |
2027/28 |
SEM2 |
| 6 |
IOM |
IOM311 |
Branding |
2028/29 |
SEM2 |
| 7 |
IOM |
IOM312 |
Data Visualization |
2028/29 |
SEM1 |
| 8 |
IOM |
IOM313 |
Marketing Intelligence and Applications |
2028/29 |
SEM2 |
| 9 |
IOM |
IOM430 |
Digital Business Technology and Management |
2026/27 |
SEM2 |
| 10 |
IOM |
IOM435 |
Data Analytics and Business Strategy |
2026/27 |
SEM2 |
| 11 |
IOM |
IOM442 |
Problem-Based Learning Basics |
2026/27 |
SEM2 |
| 12 |
IOM |
IOM444 |
Internship I: Problem Context Understanding |
2026/27 |
SEM2 |
| 13 |
IOM |
IOM446 |
Entrepreneurship, Innovation and Family Business |
2026/27 |
SEM2 |
| 14 |
IOM |
IOM447 |
Project Management Software Skills and PMP certification |
2026/27 |
SEM2 |
| 15 |
IOM |
IOM448 |
Defining and planning the problem |
2026/27 |
SEM2 |
| 16 |
IOM |
IOM449 |
Internship II: Solutions design and deployment |
2026/27 |
SEM2 |
| 17 |
IOM |
IOM450 |
Project output evaluation and reflection |
2026/27 |
SEM2 |